How to select the best hosting provider?

D., Mike | 2009-12-28

The selection of a good hosting provider is not an easy task at all: a bad choice can lead your entire project to a total fiasco, even when it’s an excellent idea on itself. Imagine the catastrophic implications of your site being offline at the moment when the search engines are trying to index it. Or imagine how disappointed you will be  when you discover that your hosting company takes ages to respond to your inquiries, especially the urgent ones!

This is the reason why I offer below some tips about the features that an adequate hosting provider must provide.

It is very important for your hosting provider to offer different ways of technical support, especially immediate ways of support, be it through chats, instant messages or a telephone number (several companies offer toll-free numbers for that purpose).  Another valuable tool is a discussion forum where you can see what problems arose with other customers and what solutions were offered by the company or by other users. When help is offered only by e-mail, we can never be sure that our concerns will be answered quickly enough.  Before contracting a provider, ask them all the questions that you deem important and use different ways of contact to ask these questions; make sure you receive your reply within 24 hours, otherwise, move on.

Check the guarantees offered by the provider; read their refund policy; guaranteed uptime; privacy policy as well as authorized types of content. Don’t contract a company that doesn’t have clear policies, make sure that you can get your money back if your hosting provider does not comply with their responsibilities.

The most important point in the selection of a hosting provider is the reputation. What are its users’ opinions, what is its history? There’s a great variety of discussion forums related to this subject, where users share their positive experiences as well as their frustrations. Pay more attention to negative feedbacks: at what moments did they occur,  about what specific topics? What about these users’ websites: what were their features, their content? How different are they from your website’s? 

Measure the speed of the hosting provider’s response, this will give you an idea of the performance of the company’s servers.  There’s a set of tools for this purpose: some of them verify the speed of the  DNS response  (when someone visits your site, their provider’s DNS server will be consulted and it is best to provide a response as quickly as possible); and others that calculate the speed of server response and check   if they are in a backbone.(dnsstuff, iwebtool)

Before you select a hosting provider you must have a clear vision of your site’s present and future. Will you be having any kind of e-commerce on your website? In such case you should verify that your hosting package comes with appropriate tools, such as osCommerce, SSL for secure connections, etc.  Need to collect user’s feedback? See if your hosting offers phpBB or similar forum software.  I recommend you find a hosting provider that not only comes with the tools you need immediately, but also with those that you may need in future, at later stages of your web project development, - make sure they can be easily installed and at a competitive price.

Have in mind the contents of your website as well as the average amount of users who will visit it. A website that distributes multimedia content or has a great number of visitors, must pay closer attention to storage space as well as required bandwidth. Keep in mind that when you publish videos, photos or mp3 files, you will need a considerable space on hard disk, and a decent bandwidth. Verify the price that your hosting provider charges for exceeded bandwidth; it can affect your finances if you don’t think ahead. The following tool will give you an estimate of the bandwidth that you will need for your website - bandwidth estimation tool.

When you finally decided for a hosting provider, remember to take advantage of the discount offers. Many hosting companies offer excellent discounts for longer contract periods; most hostings offer considerable discounts if you sign up for one or two years.

Another blog entries

Optimizing Loading Time

D., Mike | 2010-02-23

The loading time of a webpage is often underestimated by web developers. It’s true that network speeds are getting faster, while bandwidth capacities grow exponentially as well. But it is also true that users find it very frustrating to have to wait just because the webpage was not sufficiently optimized. This waiting time affects users’ trust in your website and in the brand that it represents. Equally, a long loading time is a negative point in the eyes of main search engines.

Recent studies show that most users tolerate a waiting time between 2 to 4 seconds (for small commercial websites or travel resellers) before they abandon a webpage.

Developers often recur to increases of bandwidth when confronted with a slow website, while in reality the key to improving the situation is to optimize the website itself.

Here we are going to offer some advice about how to achieve an optimized website and thereby reduce loading time.

Page Speed

How to increase traffic to a website?

D., Mike | 2010-02-11

Every day millions of people run millions of queries on search engines like Google, Bing, Yahoo and many others, hoping to find information on a certain subject, or a specific product, making the search engines the main entry point to the internet.

Say you want to buy an SUV. Run a browser (we prefer Firefox, but it can be Safari, Internet Explorer, Chrome, Opera, etc..) Type the URL http://www.google.com. Then introduce the term "suv+ car + dealers". The number of results can be astonishing.

Search in google

Getting on top of search results on major engines is a task that can consume a lot of time and effort, and we don’t even know if we’ll be able to accomplish that goal: your site can simply get buried among millions of others available today. But one thing is sure: better search engine rankings mean more visits to your website; which is why anything you invest in the positioning, will never be in vain.

Now, what is necessary to achieve good search engine rankings? Three basic things: knowledge, discipline in content publishing, and dedication.

Domain's Life Cycle. How to rescue an expired domain?

D., Mike | 2010-01-21

The domain names have a life cycle; it is very important to realize that for many reasons. First, we need to protect the domain name to prevent it from expiring. Also, detect the moment when a domain name, that belongs to somebody else, is near expiry; inquire about any additional fees that a Registrar may impose once your domain name expires.

Domain life cycle

How to choose a domain name?

D., Mike | 2010-01-13

Selection of a domain name is an important step in the website development. It greatly affects such vital aspects as the easiness to be found, Google Pagerank, and brand positioning. Once a website is operational, brand positioning requires quite an investment; it is important, at that point, to avoid any legal conflicts. Selecting a domain name can determine whether your website will be easily remembered by your users - and thus also define your chances of being revisited.

The basic principles when choosing a domain name should be short, simple, well directed, memorable, related to the web content and more...

How to select the best hosting provider?

D., Mike | 2009-12-28

The selection of a good hosting provider is not an easy task at all: a bad choice can lead your entire project to a total fiasco, even when it’s an excellent idea on itself. Imagine the catastrophic implications of your site being offline at the moment when the search engines are trying to index it. Or imagine how disappointed you will be  when you discover that your hosting company takes ages to respond to your inquiries, especially the urgent ones!

How to calculate the bandwidth we need and estimate the traffic to our website?

D., Mike | 2009-12-28

When we are about to contract a hosting provider, we have to decide what bandwidth we will need, and that requires a prior calculation. If we end up buying an inadequate bandwidth, we will either pay more than we should (bandwidth excess is usually quite expensive), or we will pay for something that we will never use.

Quality and Reliability of Web Hosting

D., Mike | 2009-12-28

Is a 100% reliability possible? The truth is that a 100% reliability is simply impossible: there are factors that prevent hosting providers from ever achieving such reliability. Network failures, electricity shortages, human errors... many hosting providers don’t even include maintenance time in the calculations of their advertised average uptime.

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